Photos and videos are an easy way to breathe life into your social media accounts and show your followers who you are. Thanks to the expanded capabilities of smartphones and innovations from the world’s best mobile app developers, the ability to polish and perfect those images are now literally at your fingertips and can be integrated into your social stream in no time.
With these fun and easy-to-use apps, you’ll be adding engaging content that highlights your products, services, and livelihood. Take a look at a few of my favorites for creating eye-catching and unique imagery.
VSCO (pronounced vis-co) is a mobile app enjoyed by 30 million users. It’s often been compared to Instagram, but VSCO stands apart with its own collection of pre-loaded filters for quick photo enhancements as well as its distinct vintage feel. VSCO also offers the ability to apply more detailed edits, and the app hosts a community via the VSCO Grid where users can follow one another. Check out how to use VSCO here, and learn how to use its editing features here.
VSCO can be downloaded via Google Play or the App Store.
Boomerang is a fun little tool that makes memorable moments come to life, and it’s incredibly easy to use. By tapping a button, Boomerang snaps several photos in succession to create a short clip that looks similar to a GIF, but plays back and forth. This app is best for capturing moving or flashing objects rather than a fixed object. Once a Boomerang file is saved, it can be uploaded to Instagram or Facebook.
Boomerang can be downloaded via Google Play or the App Store.
Described as “your new playground,” PicsArt is a photo editing app for those who are looking for more offbeat (and funky!) photo alterations. This app goes far beyond the more minimalist revision tools found at VSCO or Instagram, and it’s fun to use from time to time. In addition to pre-loaded filters for quick touchups, PicsArt has a collection of wild “magic” effects that completely transform photographs. The app also allows for more elaborate enhancements including text, stickers, borders and frames, and more.
If you’re looking for some inspiration, PicsArt offers a number of tutorials that will spark creativity and demonstrate some of the features that PicsArt has to offer.
PicsArt can be downloaded via Google Play or the App Store.
Adobe Spark Video/Spark Post
Adobe is widely recognized as the gold standard for designing captivating imagery. Their Spark apps allow for some big features available on your iPhone. The Spark Video app is a valuable and convenient starting point for beginners who are looking to create impressive videos in a short amount of time. The Spark Post app has plenty of options for creating stunning graphics including pre-made filters, themes, animations, and much more.
Spark Video and Spark Post can be downloaded on the App Store; according to Adobe, Android versions will be available soon.
Buffer is a social media scheduling service, not a photo editing app. But now that you have some great options for creating the perfect images to help magnify your content, you’ll need a way to easily schedule your posts to social media and Buffer is a great service to take care of virtually all your scheduling needs. Learn more about how Buffer works with their handy FAQ guide. Buffer is available on desktop and on the go, making post scheduling work for you wherever you are.
These mobile apps are prime examples of key tools that are necessary to make your social media existence more animated and tailored to your specific brand. Mobile apps that facilitate endless expression allow you to genuinely illustrate to your followers who you are and what your profession is about. While images and video are one piece of making your mark on the digital world, they’re a crucial aspect of branding and communication.