The Challenge

Vice.com partnered with Ben Swann’s Truth In Media to create sponsored content to promote Pivot’s new T.V. show “Truth and Power.”

The Strategy 

Working closely with Truth In Media’s sales team we helped create engaging content that would connect strongly with an audience of  primarily young, socially conscious men. Use Truth In Media’s existing fan base to promote the article.

The Results 

“You guys have been a pleasure to work with, we really appreciate it. “ – Alex Register, Vice.com

  • Facebook reach: 273,296
  • Likes, Comments & Shares: 9,162
  • Page views: 5,787
  • Twitter reach: 157,000

UPDATE: This ad campaign was so successful Vice expanded the relationship their relationship Truth In Media.

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