The Challenge

Implementing a large ad by between Truth In Media and WGN to help launch their new show “Outsiders.” To connect with a “libertarian audience.”

The Strategy 

We leveraged Truth In Media’s current fan base and website traffic to server highly interactive and converting banner ads and dedicated email blasts.

The Results

  • Desktop Impressions: 447,808.
  • Mobile Impressions: 572,26
  • Dedicated email blast: 13.5% open rate.

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